Kev ntim khoom ruaj khov thiab cov ntawv xa khoom Mundi tau tshaj tawm cov txiaj ntsig ntawm nws daim ntawv tshaj tawm xyoo e-lag luam thib tsib, uas qhia meej txog tag nrho cov qauv, kev tshuaj xyuas thiab tus cwj pwm ntawm cov neeg siv khoom hauv kev lag luam e-lag luam, nrog rau kev ntim khoom cuam tshuam rau lawv cov kev paub tag nrho.
Daim ntawv ntsuam xyuas online txhua xyoo tau ua nyob rau lub quarter kawg ntawm xyoo 2023 thiab suav nrog cov kev xav ntawm 6, 000 cov neeg siv khoom. Qhov kev tshawb fawb no thiab cov ntawv tshaj tawm tau tshwm sim los ntawm kev xav muab e-lag luam hom nrog cov ntaub ntawv tseem ceeb uas ua tau raws li cov neeg siv khoom xav tau. Daim ntawv tshaj tawm tshiab no tseem suav nrog cov txiaj ntsig hauv lub tebchaws rau rau lub lag luam tseem ceeb: Czech koom pheej, Fabkis, Lub Tebchaws Yelemees, Poland, Sweden thiab Qaib Cov Txwv.
Nedim Nishik, Tus Thawj Coj ntawm Kev Lag Luam e-lag luam ntawm Mondi Group, tau hais tias: "Peb xav tias yuav tsum tau qhia ntau dua li kev ntim khoom xwb, tab sis kuj qhia txog kev siv nyiaj, kev yuav khoom ntau zaus, kev siv kev lag luam hauv zej zog, thiab kev coj cwj pwm cuam tshuam txog kev rov ua dua tshiab thiab rov siv dua. yog cov khoom muaj nqis ntawm cov ntaub ntawv muaj txiaj ntsig zoo rau txhua lub tuam txhab e-lag luam, tsis yog cov uas sim ua kom tau raws li cov neeg siv khoom xav tau, tab sis kuj tseem muaj kev cuam tshuam rau tag nrho cov kev paub dhau los Peb kuj vam tias yuav txhawb kev koom tes ntawm kev lag luam ntim khoom, e-lag luam platforms thiab lwm yam tseem ceeb Cov neeg muaj feem cuam tshuam kom tau raws li cov neeg siv khoom xav tau thiab kev siv zog ua kom muaj zog. "
Cov kev tshwm sim tshiab thiab kev nkag siab tshiab suav nrog dab tsi tshwm sim nyob ib puag ncig kev lag luam kev lag luam, kev lag luam rov ua lag luam thiab kev hloov pauv hloov pauv hloov pauv. Zuag qhia tag nrho, daim ntawv tshaj tawm saib plaub qhov tseem ceeb - cov neeg siv khoom lag luam hauv online tus cwj pwm, kev coj cwj pwm rau kev ntim khoom thiab kev ntim khoom, kev nkag siab thiab kev coj cwj pwm rau kev rov ua dua thiab rov siv dua, thiab lub neej yav tom ntej ntawm e-commerce ntim.
01 Kev lag luam kev lag luam tsav ntau yam kev yuav khoom
Yuav luag ib nrab (44%) ntawm cov neeg siv khoom tau ua kev yuav khoom los ntawm kev lag luam hauv zej zog hauv 12 lub hlis dhau los, nrog Facebook thiab Instagram suav nrog feem ntau ntawm kev yuav khoom, piv rau 20% rau TikTok. Cov qauv no tshwj xeeb tshaj yog muaj zog ntawm ntau txhiab xyoo thiab Gen Z, uas siv nyiaj feem ntau ntawm kev zam. Hauv 12 lub hlis dhau los, cov tub ntxhais hluas tau siv feem ntau ntawm lawv cov nyiaj rau cov khoom lag luam zam (kwv yees li 60 feem pua), thaum kev siv tshuaj pleev ib ce, kev zoo nkauj, kev ua si thiab kev lom zem, technology thiab khoom siv hauv tsev yog nyob nruab nrab ntawm 30-40 feem pua.
02 Tag nrho cov zaus ntawm kev yuav khoom hauv online tau poob qis, thiab Gen X tab tom nrhiav tus nqi zoo tshaj
Txawm hais tias kev lag luam poob qis vim muaj kev txwv nyiaj txiag, 38% ntawm cov neeg siv khoom tau khaws lawv cov kev lag luam hauv online vim lawv nrhiav tus nqi zoo dua thiab muaj txiaj ntsig. Hauv 2023, qhov zaus ntawm kev yuav khoom hauv online tau txo qis me ntsis. Qhov no tuaj yeem yog vim cov neeg yuav khoom txuas ntxiv rov qab mus rau cov khw muag khoom raws li tus cwj pwm kev yuav khoom tau rov qab los ua ntej muaj kev sib kis, lossis nws tuaj yeem yog vim cov neeg yuav khoom pheej yig dua hauv online vim lawv yuav tsum tiv nrog kev nce nqi ntawm kev nyob. Tab sis lawv tseem khw hauv online tsis tu ncua, nrog rau ib lub hlis twg ua li ntawd tsawg kawg ib zaug ib lub lim tiam. Kev txuag lub sijhawm ntawm kev yuav khoom hauv online thiab kev yooj yim ntawm kev xa khoom hauv tsev yog qhov txaus siab rau txhua tus pej xeem, thiab Generation X paub tias yog tus nqi siab tshaj plaws piv rau lwm tiam neeg.
Nedim Nishik tau hais ntxiv tias: "Qhov kev tshawb fawb no qhia tau tias kev lag luam hauv zej zog tau dhau los ua qhov tseem ceeb, thiab kev zam yog qhov ua kom muaj kev loj hlob. yav tom ntej."
03 Kev ntim khoom zoo thiab rov ua dua tshiab yog qhov tseem ceeb hauv kev txiav txim siab yuav khoom, leej twg ris tus nqi xa rov qab?
Cov neeg siv khoom tseem ceeb tshaj plaws ntawm kev ntim khoom zoo thiab kev tiv thaiv ib puag ncig, nrog 88% ntawm cov neeg siv khoom muab qhov tseem ceeb rau kev tiv thaiv ntim thiab feem ntau ntawm cov neeg siv khoom ntseeg tias kev rov ua dua tshiab yog qhov tseem ceeb. Muaj qhov sib txawv hauv cheeb tsam, nrog cov neeg siv khoom Turkish qhia qhov kev thov siab rau cov ntim rov qab. Kev loj hlob ntawm kev lag luam e-lag luam qhia tau hais tias cov neeg siv khoom nyiam rau kev ntim khoom rov qab siv tau, uas txhais tau hais tias cov khw muag khoom e-lag luam yuav tsum xav txog kev coj tus cwj pwm tom qab yuav khoom thiab ua tau raws li cov kev xav tau ntawm kev lag luam ncig. Kev lig kev cai, rov qab yog dawb, vim qhov no txhawb kev yuav khoom. Nrog rau cov nqi nce ntxiv thiab cov teeb meem cuam tshuam txog kev ruaj ntseg, 39 feem pua ntawm cov neeg teb hais tias lawv tsis xav them rov qab, nrog rau ntau txhiab xyoo thiab Gen Z feem ntau txaus siab rau tus nqi no.
Yuav luag ib nrab ntawm cov neeg yuav tsis yuav ib lub npe dua yog tias lub ntim tsis tau raws li qhov xav tau
Tsis yog qhov xav tsis thoob, vim tias lawv yog cov tiam neeg uas loj hlob nrog lub tswv yim ntawm kev ntim khoom, tsis yog kev ntim khoom nkaus xwb, ntau txhiab xyoo thiab Gen Z rov ntsuas qhov tseem ceeb ntawm kev ntim khoom rau kev ntim khoom - ob feem peb (66 feem pua) ntawm Gen Z thiab 65 feem pua. ntawm millennials pom nws yog ib qho tseem ceeb lossis tseem ceeb heev, Qhov ntawd piv nrog 46 feem pua ntawm cov me nyuam boomers. Ib qho kev tsis zoo ntawm kev ntim khoom, ntawm qhov ntim ntau dhau yog qhov hais tsis txaus siab tshaj plaws, pom tias ze li ib nrab (47%) tau hais tias nws tuaj yeem cuam tshuam lawv los ntawm kev yuav khoom dua. Hauv qhov sib piv, 45 feem pua hais tias lawv yuav tsis yuav ib lub npe dua uas nws ntim tau yooj yim dua.
Zuag qhia tag nrho, muaj kev tsom ntsoov rau kev ntim khoom ruaj khov thiab ib puag ncig tus phooj ywg yam tsis muaj kev cuam tshuam cov ntawv zoo, kev tiv thaiv lossis tag nrho cov kev paub dhau los. Daim ntawv tshaj tawm qhia tias ze li ntawm 60% ntawm cov neeg tau txais kev pab xav tias yuav siv cov ntim khoom ntim tau los yog rov ua dua tshiab yav tom ntej.
