Duplo US Thawj Tswj Hwm Rick Salinas tau hais tias cov chaw luam ntawv yuav txuas ntxiv mus nrhiav cov khoom tshiab thiab tshiab hauv xyoo 2024. "Lawv tseem yuav nrhiav txhua lub sijhawm los txhim kho cov txheej txheem kom tau txais txiaj ntsig ntau dua. Kev sib ntsib ob qho kev pib yuav yog qhov nyuaj rau kev lag luam."
Kev tsim khoom yooj yim thiab ntau yam tseem ceeb nyob rau hauv Xyoo Tshiab. "Qhov kev daws teeb meem yuav tsum muaj kev sib xyaw ua ke zoo ntawm lub peev xwm siab ntawm ib sab thiab lub zog xav tau los hloov cov khoom siv ntawm kev xav tau ntawm lwm tus. Qhov no yog tib txoj hauv kev los xyuas kom meej tias cov neeg muab ntawv luam tawm tuaj yeem teb rau cov kev hloov pauv hauv kev xav tau ntawm kev lag luam hauv. raws sijhawm." Lanta Digital Printing tuam txhab lag luam kev sib txuas lus tus thawj coj Lazari qhia.
Kev hloov pauv digital
Thaum peb tham txog kev hloov pauv digital, Andrew Gunn, tus thawj coj ntawm kev tsim khoom lag luam ntawm Xerox, taw qhia tias kev hloov pauv digital niaj hnub no txhais tau tias qee yam txawv dua li nws tau ua 20 xyoo dhau los. "Thaum yav dhau los nws tau tsom mus rau kev hloov pauv ntawm txoj kev offset luam ntawv ua tiav, tab sis hnub no nws yog kev xav thiab tam sim no nws tus kheej ntau dua."
Cov tuam txhab luam ntawv niaj hnub tab tom nrhiav cov cuab yeej uas tuaj yeem pab lawv siv lawv cov neeg ua haujlwm zoo dua, nce automation, thiab leverage e-lag luam los ua ntau dua los ntawm lub vev xaib mus rau cov khoom tiav.
Ray Hillhouse, Tus Lwm Thawj Coj ntawm Kev Muag Khoom thiab Kev Lag Luam ntawm Plockmatic Group's Offline Business Unit, tau cog lus ruaj khov rau txoj kev siv tshuab hluav taws xob uas hloov pauv kev lag luam mus rau qhov raug. "Rau feem ntau ntawm kev lag luam peb ua haujlwm, tus nqi ntawm cov cuab yeej ntse tsawg dua li tib neeg lwm txoj hauv kev thiab ib zaug yuav, nws tsis thov kom nce, noj kas fes so, kev hlub tshua, hnub Monday sawv ntxov / Hnub Friday yav tav su teeb meem lossis thov rau lub sijhawm nquag. tawm."
Mark Little, tus thawj coj loj ntawm Graphic Communications kev lag luam kev loj hlob rau Ricoh USA, thiab Kenneth Tucker, tus thawj coj loj ntawm kev tsim kev lag luam hauv cov nroj tsuag, cia siab tias yuav pom cov tshuab luam ntawv, txawm tias cov tshuab luam ntawv lag luam lossis lub Hoobkas, hloov kev lag luam los ntawm offset mus rau digital ntau lawm. Cov txheej txheem thev naus laus zis hauv inkjet thiab toner digital luam tawm yog tsav cov qauv no.
Victor Gomez, tus thawj coj ntawm Epson USA, tau hais tias kom deb li deb ntawm kev lag luam daim ntawv lo muaj kev txhawj xeeb, cov xov xwm tseem tab tom tsom mus rau cov xov xwm digital sai dua, uas nyuaj rau flexo txoj haujlwm ua tus kws tshaj lij ntawm kev luam ntawv ntev. "Lub rooj txhawb siab ntawm hybrid presses kuj ua haujlwm rau cov khoom lag luam siab. Qhov uas tej zaum yuav raug saib tsis tau nyob rau hauv xyoo tas los no yog lub teeb tsim, thiab cov xovxwm digital, uas tuaj yeem ua tiav cov npoo siab dua rau kev luam ntawv luv luv thiab sawv cev rau cov peev txheej tsim nyog, zoo li rov qab nyob rau hauv ib lub xyoo kev txom nyem. "
Zuag qhia tag nrho, Dario Urbinati, CEO ntawm Geras Group, cia siab tias lub ntiaj teb kev lag luam yuav muaj kev cuam tshuam rau cov qauv thiab cov kev sib tw uas yuav txuas ntxiv los ntawm 2023 txog 2024. "Yog tias peb tseem pom cov kev hloov pauv hauv SDGS, kev tswj hwm thiab lwm yam, ces kev lag luam siab rau processors uas tseem tsis tau hloov lawv cov qauv kev lag luam rau digitalization tuaj yeem yog qhov tseem ceeb. "
Automation thiab kev txawj ntse
Kev txhim kho tas mus li thiab kev siv cov kev txawj ntse txawj ntse (AI) yuav ua lub luag haujlwm tseem ceeb hauv kev luam ntawv automation.
Ai yuav pib coj tus nqi tsim nyog rau kev lag luam. Raws li AI ua kom zoo dua qub thiab siv tau yooj yim, Dmitry Sevostianov, CEO ntawm Aurigma Cov Neeg Siv Khoom 'Canvas, cia siab tias yuav pom ntau lub tshuab luam ntawv sib xyaw ua ke rau hauv lawv cov haujlwm txhawm rau txhim kho kev ua haujlwm zoo thiab txhim kho kev ua haujlwm.
Ai cog lus tias yuav ua kom txhua yam los ntawm kev ntes cov ntaub ntawv ua haujlwm raws li kev ua cov lus ntuj rau kev siv cov txheej txheem rov qab thiab muab qhov pom ntawm lub sijhawm luam tawm. "Peb tau pom qee qhov kev sim ua pov thawj ntawm cov tswv yim, tab sis peb yuav pom qhov tshwm sim ntawm qee yam khoom pib uas tau muab AI los siv," Lecheser tau hais.
John Henzer, tus lwm thawj ntawm kev muag khoom thiab kev lag luam ntawm Fiery, tau hais tias: "Peb yuav kawm ntxiv txog kev siv AI thiab yuav ua li cas txhawm rau txhim kho cov haujlwm luam tawm los daws cov teeb meem tseem ceeb hauv kev ua haujlwm thiab kev tsim khoom. traction, ua rau muaj zog automation thiab efficiency thoob plaws hauv cov txheej txheem luam ntawv. "
Raws li cov koom haum nrhiav txoj hauv kev los txhim kho kev ua tau zoo thiab txuag cov nqi, kev txuas ntxiv ntawm kev nce nrawm nrawm yuav nrawm nrawm ntawm kev hloov pauv. "Ai cov thawj coj txuas ntxiv tsav tus kheej ntawm kev sib txuas lus kom ntseeg tau tias tib neeg tau txais cov lus raug raws sijhawm ntawm cov channel uas lawv xaiv, uas tsis yog kev npau suav kev lag luam lawm." Nrog cov thev naus laus zis xws li kev tswj hwm nyiam, teb HTML, thiab cov cuab yeej hloov pauv cov ntaub ntawv hauv lub sijhawm, nws tuaj yeem dhau los ua qhov tseeb. Cov cuab yeej dashboard qis muab cov koom haum nrog lub sijhawm pom tseeb los tswj kev luam tawm thiab xa ntawv, thiab peb tau pom cov neeg siv khoom ntau dua li puas tau siv lawv los taug qab cov xov xwm digital thiab tshuaj xyuas cov neeg siv khoom teb, "hais qhia Ernie Crawford, Thawj Tswj Hwm / CEO ntawm Crawford Technologies .
Stan Carmichael, tus thawj coj ntawm cov haujlwm tshwj xeeb ntawm Significans Automation, cia siab tias kev siv cov neeg hlau yuav nce ntxiv, tshwj xeeb tshaj yog hauv kev luam ntawv loj thiab ntim khoom. Muaj ob hom AI - generative thiab kwv yees. Generative AI muaj peev xwm siv cov qauv ntawm cov qauv kev kawm los tsim cov ntawv nyeem, duab, lossis lwm yam xov xwm los tsim cov ntaub ntawv tshiab nrog cov yam ntxwv zoo sib xws, thaum kwv yees AI siv cov kev txheeb xyuas txheeb cais los txheeb xyuas cov qauv, kwv yees tus cwj pwm, thiab kwv yees cov xwm txheej yav tom ntej.
Nws yog ib qho tseem ceeb kom paub qhov txawv ntawm hom AI thiab txheeb xyuas cov ntsiab lus mob uas lawv hais. Piv txwv li, Tonia Powers, tus thawj coj ntawm kev lag luam rau kev tsim cov kev daws teeb meem luam tawm ntawm Canon Solutions USA, tau sau tseg tias AI generative yuav txawv ntawm cov txheej txheem dhau los vim tias nws siv li cas rau kev lag luam luam ntawv, thaum tseem nco ntsoov txog kev pheej hmoo ntawm kev lag luam.
Ib qho ntawm cov chaw uas AI tau kwv yees yuav los ua ke yog tsim. Gunn pom nws ua lub luag haujlwm tseem ceeb zuj zus, tso cai rau cov neeg tsim qauv los rub cov ntaub ntawv thiab hloov cov ntawv los ntawm tsuas yog rub thiab tso lawv siv cov cuab yeej hloov pauv.
Gelato Tus Lwm Thawj Coj Pal Naes tau pom zoo, sau tseg tias AI yuav hloov pauv luam tawm ntawm kev thov rau xyoo tom ntej los ntawm kev txhim kho cov txheej txheem tsim thiab tsim qauv rau cov tuam txhab e-lag luam. "Peb yuav pom ntau tus qauv tsim los ntawm AI, thiab cov ntsiab lus feem ntau yuav tawg - cov neeg tsim khoom uas tsis tsim siv AI pheej hmoo poob cov neeg siv khoom." Thaum kawg ntawm 2024, tus tsim yuav siv AI pab los tswj cov kev muag khoom, cov lus piav qhia khoom, muag online, thiab lwm yam ntawm lawv txoj kev lag luam uas kev kawm tshuab tuaj yeem hais txog. "
Lub luag haujlwm ntawm inkjet
Kev loj hlob ntawm kev luam ntawv digital, tshwj xeeb tshaj yog inkjet luam ntawv, yog ib qho qauv uas yuav txuas ntxiv mus txog xyoo 2024. Jon Condon, tus thawj coj ntawm Skandacor Direct, cia siab tias yuav muaj ntau lub tshuab luam ntawv los txais yuav automation thiab luam ntawv kho kom zoo nkauj raws li qhov sib txawv thiab cov chaw muaj txiaj ntsig.
Carmichael kwv yees tias digital inkjet thev naus laus zis yuav nce ntxiv, cov cuab yeej tshiab yuav txuas ntxiv mus, thiab kev luam ntawv hybrid yuav siv dav dua.
Carlos Martins, Tus Thawj Saib Xyuas Kev daws teeb meem Mike Mild, Tus Thawj Saib Xyuas Kev daws teeb meem, Phau Ntawv Technology thiab Digital Solutions, Martini, tau hais tias cov inkjet yuav loj hlob ntxiv thiab koom nrog ntau qhov chaw luam tawm. "Zoo siv los ua ib qho kev txhawj xeeb, tab sis nws tsis yog qhov teeb meem tiag tiag. Ceev yuav txuas ntxiv mus ntxiv, thev naus laus zis yuav hloov zuj zus mus ntxiv, thiab cov ntsiab lus tawg-txawm rau offset lossis digital printing yuav nce ntxiv."
Andre Durbano, tus lwm thawj ntawm kev muag khoom ntawm RISO, ntseeg hais tias kev loj hlob ntawm inkjet presses tau los ntawm tus nqi ntawm cov khoom siv dub toner. "Hnub yuav los sai sai no thaum monochrome digital printing presses yuav tsis xav tau lawm. Cov kev ntsuas peb tau txais los ntawm cov khw muag khoom loj loj qhia meej tias cov haujlwm dub thiab dawb tau tsiv mus rau xim inkjet ntawm tus nqi ntawm 20-30% ib xyoo."
John Meiling, tus thawj coj loj ntawm OEM inkjet Kev Lag Luam rau Kev Lag Luam Tshwj Xeeb thiab Tshuab Txheej Txheem ntawm HP, tau hais txog qhov yuav tsum tau nkag siab txog yam tshwj xeeb - nruam inkjet (CIJ), piezoelectric on-demand inkjet, lossis thermal inkjet (TIJ) - yog qhov tseem ceeb thaum xav txog. inkjet. Txhua lub tshuab luam ntawv inkjet muaj qhov zoo sib txawv thiab cov kev txwv, thiab nws yuav siv zog tas li los ua kom lub lag luam nkag siab tias tsis yog txhua lub tshuab luam ntawv inkjet yog tib yam. "Peb TIJ yog qhov zoo rau kev ntim khoom, muab kev kub ceev, kev siv yooj yim thiab kev daws teeb meem siab."
Jeffrey Zelmer, tus lwm thawj ntawm Kev muag khoom thoob ntiaj teb thiab lub tswv yim ntawm Eastman Kodak, tau sau tseg tias CIJ cov kev daws teeb meem, xws li cov thev naus laus zis uas muaj zog PROSPER's printing xovxwm, muab cov khoom tsim tau, zoo thiab tus nqi zoo vim tias nws muaj peev xwm ua haujlwm ntawm qhov nrawm heev. Rau nruab nrab mus rau ntev phaj luam ntawv, CIJ muaj peev xwm xa cov offset zoo ntawm 200 kab ib nti ntawm 152 meters ib feeb, txawm nyob rau ntawm daim ntawv glossy nrog siab number case cover. "Qhov no tso cai rau inkjet luam ntawv luam tawm ntau dua thiab loj dua cov haujlwm ua ntej ntawm tus nqi qis dua li offset luam ntawv." Raws li qhov tshwm sim, peb cia siab tias CIJ cov kev daws teeb meem thev naus laus zis txuas ntxiv hloov pauv cov xov xwm offset. "
Inkjet luam ntawv yuav tsum nyob twj ywm muaj txiaj ntsig ntau dua nyob rau lub sijhawm ntev. Rau cov neeg muab khoom siv, Mild Martins tau hais tias cov khoom siv khi yuav muaj kev sib koom ua ke nrog cov khoom siv digital luam ntawv, suav nrog tsis yog tsuas yog kev sib txuas ntawm lub cev rau kev khi, tab sis kuj muaj kev txawj ntse ua haujlwm uas tuaj yeem tswj tau tag nrho cov txheej txheem los ntawm cov ntaub ntawv mus rau phau ntawv tiav.
Chris Van Pelt, tus thawj tswj hwm ntawm Therm-O-Type, kwv yees tias cov nqi ua haujlwm tseem yuav nce ntxiv ntawm tus nqi tshwj xeeb, cov neeg ua haujlwm tsis txaus yuav pheej muaj, thiab kev poob ntawm kev txawj ntse vim kev laus ntawm cov neeg ua haujlwm paub dhau los yuav yog qhov teeb meem loj. "Cov xwm txheej no yuav xav tau cov tshuab luam ntawv los hloov cov khoom siv tsis tu ncua, cov ntim qis nrog cov qauv ua tau zoo dua thiab tsim tau," nws kwv yees.
Lwm qhov kev tshwm sim yog qhov kev sim ua tiav li cas. "Peb optimized prepress me ntsis, tab sis tsis tau siv tib lub tshuab prepress los daws cov teeb meem luam tawm thiab tom qab xovxwm. Nws yuav zoo heev yog tias cov cuab yeej tshawb nrhiav tom qab tuaj yeem tau txais txiaj ntsig ntau dua los ntawm txoj kev peb lub tshuab prepress ua haujlwm." Hais Mike Agnes, tus lwm thawj coj ntawm Miahua Software Americas.
Software, workflow, IT
Little thiab Tucker tau hais tias ntxiv nrog rau kev siv thev naus laus zis, kev cog qoob loo thiab kev lag luam xovxwm yuav muaj kev sib tw kom zoo dua los ntawm kev siv cov neeg muab kev txawj ntse mus dhau qhov kho vajtse nrawm thiab muab kev lag luam optimization, cov ntaub ntawv sib koom ua ke thiab kev txhim kho kev ua haujlwm.
Sevostianov kwv yees tias kev sib koom ua ke ntawm tus kheej yuav nce lub zog raws li cov neeg yuav khoom xav tau kev pom zoo ua haujlwm ntau dua los ua kom cov txheej txheem xaj khoom. "Qhov no suav nrog kev tsim cov cuab yeej online siab dua los pab txhawb kev sib koom tes thiab ua kom cov txheej txheem pom zoo rau cov khoom lag luam customized."
Marc Jeeves, tus thawj coj ntawm kev muag khoom thiab kev lag luam ntawm Color-Logic, tau hais tias nrog kev muaj koob npe nrov ntawm cov xovxwm digital, nws tau dhau los ua qhov tseem ceeb rau cov neeg muab kev pabcuam luam ntawv kom koom nrog ntau tus neeg tsim duab kos duab ua cov ntaub ntawv luam tawm thiab cov neeg tsim duab kos duab kawm yuav ua li cas. "Peb tseem yuav pom cov npe lag luam thiab cov thawj coj ua lag luam xav tau cov khoom lag luam sib txawv kom tau raws li cov neeg siv khoom tiam tom ntej nrog kev yuav khoom ntxiv."
Santosh Moulay, tus lwm thawj ntawm kev txhim kho kev lag luam ntawm InSoft Automation, pom kev hloov pauv ntawm cov txheej txheem thev naus laus zis mus rau cov tshiab. "IT plays lub luag haujlwm tseem ceeb hauv kev txiav txim siab, ua rau cov txheej txheem qhib, yooj yim rau kev koom ua ke thiab hloov pauv."
Ebb thiab flow
Cov ntawv thov nrov xws li xa ntawv ncaj qha tau cuam tshuam los ntawm kev hloov pauv ntawm kab lis kev cai hauv kev pom zoo ntawm cov kev xaiv uas muaj los ntawm cov tshuab luam ntawv digital thiab nws cov software tsav tsheb.
"Kev xa ntawv ncaj qha mus txuas ntxiv hloov pauv thiab maj mam poob. Raws li lub quarter thib ob ntawm 2022, cov xa ntawv xa ncaj qha tau nqis 14.8% xyoo dhau ib xyoos, tab sis xa ncaj qha yog qhov nruab nrab ntawm kev mus ncig, credit card thiab khw muag khoom / neeg siv khoom lag luam yog txhua tus pom kev nce hauv kev siv xa ntawv ncaj qha. " Kevin O'Connor, tus lwm thawj ntawm kev lag luam channel thiab kev npaj ntawm Quadient, tau lees paub.
Michele Bocchino, tus thawj coj ntawm kev lag luam ntawm DirectMail2. "Kev xa ncaj qha yuav tsis ploj mus, thiab kev lag luam yuav txuas ntxiv hloov kho thiab hloov mus rau hauv ib puag ncig kev lag luam hloov pauv mus ib txhis."
Kev nce qib hauv kev luam ntawv thev naus laus zis thiab cov khoom siv xa ntawv tau ua rau cov ntawv luam tawm muaj txiaj ntsig zoo thiab ua haujlwm tau zoo. "Kev tsim kho tshiab hauv cov khoom siv xa ntawv, xws li cov ntaub ntawv ntxig, yuav pab cov lag luam nce kev tsim khoom los ntawm kev txo cov txheej txheem ntawm phau ntawv thiab ua rau cov neeg ua haujlwm kom lawv ua tiav sai dua," hais O 'Connor.
Ryan Semanczyk, Thawj Tswj Hwm ntawm Kev Hloov Pauv, xaus lus tias, "Kev nce qib ntawm kev txawj ntse hauv kev txawj ntse yog nrawm heev, thiab peb cia siab tias cov qauv no txuas ntxiv mus txog xyoo 2024. Cov lag luam yuav tsum tau txais cov thev naus laus zis tshiab no lossis pheej hmoo yuav raug tso tseg."
Kev loj hlob ruaj khov
Digitalisation yuav txuas ntxiv ua lub luag haujlwm tseem ceeb hauv kev lag luam luam ntawv mus txog xyoo 2024, thiab Bowers ntseeg tias kev siv cov ntaub ntawv zoo ib puag ncig tuaj yeem txo cov nqi ntawm cov neeg siv khoom, kev cog lus rau kev ruaj khov yog qhov tseem ceeb los ntawm kev xav ntawm lub tuam txhab lub luag haujlwm, thiab txhais tau tias ua cov khoom lag luam. ntau txaus nyiam rau cov neeg siv khoom.
Qhov nruab nrab yog txav mus rau kev tsim kho kom ruaj khov. Julie Brannan, Tus Lwm Thawj Coj ntawm Kev Muag Khoom Thoob Ntiaj Teb rau Cov Ntawv Sau thiab Ntim ntawm S-One hais tias "Ib qho ntawm cov qauv uas kuv pom yog cov khoom siv fiber ntau hloov cov yas,"
Julie Brannan, Tus Thawj Saib Xyuas Kev Muag Khoom hauv cheeb tsam thiab kev daws teeb meem ruaj khov ntawm Monadnock Paper Mills, cia siab tias yuav xav tau txuas ntxiv rau cov khoom lag luam ruaj khov. "Kev txhawj xeeb ntawm ib puag ncig, kev nyiam ntawm cov neeg siv khoom thiab kev hloov pauv kev tswj hwm ib puag ncig yuav ua tus thawj coj ntawm kev yuav khoom. Kev hloov pauv ntawm tus kheej, kev nkag mus rau kev lag luam sai thiab cov kev daws teeb meem digital yuav txuas ntxiv mus."
Carmichael kuj pom tias cov neeg siv khoom thiab cov neeg siv khoom lag luam nce nqi rau kev ruaj khov ntawm cov khoom luam tawm.
Thaum peb pib Xyoo Tshiab, qee qhov kev kwv yees tseem ceeb tuaj rau hauv kev tsom. Nrog rau kev nce qib hauv kev tsim khoom ntawm digital luam ntawv thiab cov khoom siv tom qab xovxwm, kev sib koom ua ke thiab kev siv lub tshuab ua haujlwm los ntawm cov cuab yeej software, thiab lub sijhawm tshiab ntawm kev hloov pauv digital, AI sawv tawm.
