Sau lub khw muag khoom lag luam Dazzling, yog thawj yam uas koj pom? Puas yog ntau yam ntawm cov khoom ntawm cov khoom? Nws puas yog lub npe ntawm cov hom uas tau pom thawj zaug? Tsis yog, tsis yog, tsis muaj. Thawj cov ntaub ntawv uas los rau hauv koj lub taub hau yog xim tiag tiag. Tab sis dab tsi ua rau koj xav tias coj txawv txawv yog tias koj tsis txhob txhob txwm paub txog cov xim sib txawv, nws zoo li them ntau dua rau cov ntawv nyeem. Tab sis qhov tseeb, xim yog twb tob hauv koj lub subconscious.
Coob tus neeg paub qee yam yooj yim txog xim. Piv txwv li, dawb muab tib neeg kom muaj kev xav zoo nkauj heev, dub muab tib neeg muaj kev xav tob heev; Piv txwv li, cov xim ci yog nyiam los ntawm cov tub ntxhais hluas thiab cov menyuam yaus, yog tias cov neeg siv khoom noj qab zib heev, yog tias cov neeg siv khoom noj khoom haus nyob rau hauv cov chaw noj mov hauv lub tsev noj mov. Los ntawm tus piv txwv me me no peb tuaj yeem pom cov xim tseem ceeb npaum li cas.
Cov xim lub hlwb hauv kev tsim qauv: "Xim muaj lub siab zoo thiab cov xim zoo nkauj, thiab xim ib txwm ua lub luag haujlwm tsis nco qab, cuam tshuam rau tib neeg lub siab thiab lub neej." Feem ntau, cov xim txias thiab cov xim sov uas peb tham txog tsis yog los ntawm lub cev kub thiab tib neeg lub siab, thiab tib neeg lub siab lub ntsws tsim los ntawm cov neeg lub siab ntsws.
Nyob rau hauv munsell xim nplhaib, txiv kab ntxwv yog qhov sov sov heev, thiab nws cov counterpart xiav yog txias heev. Liab thiab daj yog cov xim sov, thiab xiav-liab doog thiab xiav-ntsuab yog xim txias. Reddish liab doog thiab daj-ntsuab yog sov neutrals, thaum lub sij hawm ntshav thiab ntsuab yog txias neutrals. Ntxiv rau cov xim txawv, tib xim kuj tseem cuam tshuam los ntawm kev ci ntsa iab, kev coj dawb huv, thiab lwm yam.
Tsis hais txog qhov sov so ntawm cov xim, cov xim sib txawv tseem yuav qhia lub ntsej muag "vim tias qhov sib txawv ntawm qhov ci, huv huv thiab Hawj. Piv txwv li, luam ntawv thiab ntim ntawm ob lub khob dej hauv daim duab hauv qab no. Nws yog ib qho piv txwv ntawm qhov sib txawv hauv "qhov hnyav" ntawm cov khoom ntim khoom los ntawm kev ci ntsa txawv. Tus qauv tsim ntawm lub raj mis kas fes tau hais txog cov tuab thiab ntxiv ntawm cov kas fes saj, thaum lub ntim ntawm cov dej ntshiab yuav tsum tau hais txog qhov txias thiab dej ntshiab. Kuv ntseeg tias tsis muaj cov neeg tsim qauv ntim xav tau cov neeg siv khoom mob khaub thuas thiab zoo nkauj thaum lawv pom lub raj mis kas fes, puas yog? !
Ib qho ntxiv, cov xim sib txawv yuav ua rau tib neeg tsim kev xav sib txawv. Cov xim sov, xws li liab, txiv kab ntxwv, thiab daj, ua rau tib neeg zoo siab thiab tsim kom muaj xim xiav, thiab liab doog, ua rau tib neeg nyuaj siab thiab mob siab. Qhov no yog vim li cas vim li cas feem ntau cov me nyuam cov zaub mov thiab cov khoom siv ntim yog cov yeeb yaj kiab zoo.
On the contrary, if some products if the use of bright colors will make people feel not stable, elegant, such as many health products now, his customer base is mainly in the middle age relatively mature people, for such a customer positioning, product packaging design must use mature, stable color.
Cov tib neeg hais tias kev xav yog nplua nuj, cov neeg tsis tuaj yeem nkag siab, tab sis cia cov neeg xav paub, thiab muaj kev xav zoo, thiab muaj kev ntxhov siab thiab txaus siab, saj thiab nyuaj chwv. Nws tuaj yeem hais tias txhua cov khoom ntim khoom peb feem ntau pom yog qhov tsim nyog ntawm cov khoom lag luam uas muaj peev xwm ua tau rau cov xim zoo tshaj plaws los ntawm cov xim thaum lawv pom cov xim. Ntawm chav kawm, nyob rau hauv lub ntim tiag tiag tsim qauv, nws yog tsis yooj yim sua kom tsuas xav txog xim ntawm no nam, los ua ke txhua lub ntsiab lus tsim qauv. Tab sis, raws li kuv muaj kev txhawj xeeb, paub tias daj-ntsuab thiab txiv qaub-daj ntawm ib qho qaub tsw muaj peev xwm suav ua ib qho kev lom zem me ntsis.
Munsell xim system tau tsim los ntawm Munsell hauv xyoo 1905, thiab cov kev coj ua ntawm lub system yog qhov sib txawv ntawm cov chaw xim. Munsell muab faib qhov chaw ua peb qhov ntev ntawm HEE, teeb pom kev zoo, thiab Chromsell Hawj, thiab Munsell Chojness, thiab Munsell Chroma, feem ntau. Lub Munsell system muaj cov liab (r), daj (g), xiav-liab (pb), thiab liab-viecet (thiab liab), npaj rau hauv lub nplhaib. Txhua tus Hee tau muab faib ua 10 lwm submes: 1R, 2r, 4r, 4r, 7r, 7r, 9r, 10r. Yog li Hawj txawm tau muab faib ua 100 qib. Thiab Munsell qhia tau tias tsib lub npe hu ua (kho kom muaj tib lub Munsell teeb thiab Munsell
